Episode 11 · 17 Mar 2026 · 1h 1m
Sales Mistakes in Retail | How Business Adapt Post-COVID - Ep 11 Greg Niven MD Headline Audio
Show notes
In this episode
In this in-depth interview, Greg shares his journey from music retail to founding Headline Audio, discussing how the industry has evolved post-COVID, the importance of personal relationships in sales, and strategies for adapting to market changes. Gain insights into navigating challenges, building a brand, business strategy and maintaining a passion for music and business at the same time whilst learning from potential sales mistakes along the way. Learn about the sales mistakes from a business owner who's lived a huge amount of leadership challenges
Key topics
Greg's career evolution from music retail to audio distribution
Impact of COVID-19 on the music and retail industry
Strategies for small retailers to survive in a digital world
The importance of personal relationships and customer service
Lessons learned from starting a new business post-COVID
Chapters
00:00Greg Niven's Journey in Music and Business
05:22The Impact of COVID-19 on the Music Industry
10:04Adapting to a New Retail Landscape
14:58Building a Brand in a Competitive Market
19:47Navigating Challenges and Embracing Change
24:53The Future of Music Retail and Technology
31:20The Importance of Personal Connection in Business
34:01Shifting Focus from Sales Numbers to Customer Relationships
38:59Balancing Work and Personal Life
39:48Navigating Business Challenges and Concerns
42:18Learning from Experience and Trusting Yourself
47:32Simplifying Business Operations for Success
54:16The Emotional Connection in Sales
56:43Maintaining Commercial Viability While Enjoying Work
59:20The Necessity of Innovation and Challenge
Resources