All episodes

Episode 35 · 14 Sept 2026 · 1h 3m

Your Team Might Fear You More Than Respect You - Kyle McDowell

Artwork for Your Team Might Fear You More Than Respect You - Kyle McDowell

Show notes

In this episode

Sponsored recommendation:

Listen to The Best 5 Minute Wine Podcast

Sponsored recommendation:

Listen to It’s Gonna Be Fine

What happens when you’re getting results, but your team is afraid to challenge you? Kyle McDowell found out that the people around him feared him more than they respected him.

Kyle had spent nearly three decades in corporate leadership. Honest feedback made him question the kind of leader he had become. He went on to develop the principles behind Begin With WE , then put them to the test while leading an organisation of around 15,000 people.

In this conversation, Ben and Kyle talk about the gap between achieving results and leading people well. They get into why company values often fail to change behaviour, what happens when someone challenges a senior leader, and how you build a culture that can hold together as an organisation grows.

In this episode:

The feedback that changed Kyle’s approach to leadership

Why people can fear a successful leader

What the 10 WEs mean in practice

Why leaders say they welcome challenge, then struggle to accept it

The difference between measuring activity and measuring outcomes

Why culture change has to start with senior leaders

The business takeaway

Good results do not automatically mean good leadership. People need to see their leaders live by the standards they expect from everyone else, and feel able to speak up when something is wrong.

Chapters

00:00 Kyle’s corporate career

03:49 “They feared me more than they respected me”

08:14 Creating the 10 WEs

15:35 Why leaders struggle to be challenged

17:39 Outcomes versus activity

23:19 Getting an organisation to buy into change

26:46 Creating culture across 15,000 people

38:58 Why company values fail

41:59 Can you outsource culture change?

49:54 Where to start with a dysfunctional company

55:27 Kyle’s ultimate leadership rule

Guest Links

Kyle's current is a bestselling author, leadership expert and speaker and centres his work around the 10 WEs.

Kyle McDowell — Official Website

Kyle McDowell — LinkedIn

Kyle McDowell — Instagram

Complementary BTA Episodes

Dave Coull — How to Build a Strong Business Culture That Actually Works

Dave tackles company culture, values and trust from the perspective of actually running an organisation; Kyle approaches the same territory through leadership behaviours and the 10 WEs.

Listen to Dave Coull on Spotify

Joshua Lifrak — They Didn't Win for 108 Years… Then Everything Changed

Joshua discusses organisational identity, culture, mindset and leadership through elite sport. It gives listeners a different setting for many of the same questions.

Listen to Joshua Lifrak on Spotify

Sam Tamplin — How to Scale a Business to 100 Staff

Maintaining behaviour and leadership standards as an organisation becomes too large for the founder/leader to personally touch everyone.

Listen to Sam Tamplin on Spotify